Close Conference Attendance with Lots of Leads2023-10-02T14:43:41+00:00
08.09.2023 // NEWS
Close Conference Attendance with Lots of Leads

Published in the New York Law Journal

James (Jim) Prichard, the firm’s Managing Partner, is quoted in the New York Law Journal regarding his insights on establishing strong connections and sending the right employees to industry-specific conferences to drive business growth. The article discusses the importance of preparing for a conference and having a business development plan in place.

Approaching conferences with a clear strategy and plan will greatly impact the likelihood of strong business connections and identifying new trends in the field. It is critical to follow up with connections after the event with insights or trends uncovered; this helps ensure the relationship is maintained and nurtures the opportunity for future business.

“In our business, it’s imperative to attend industry-related conferences,” says Jim Prichard. “This allows us to remain at the top of our industry, keep our connections close, and provide valuable content. We spend a large part of our marketing budget on conferences, and we must choose the right people to attend conferences to network, provide content, and close deals.”

Read the story in full; click here (subscriber-based).


Ball Janik LLP is a Florida-based law firm offering construction law, construction defect, commercial litigation, insurance recovery, and real estate law to its local and national client base. Founded nearly half a century ago with six lawyers and a four-person support staff, the firm has expanded its capabilities, professionals, and geographic footprint. What began as a firm focused on real property and land use (known then as Ball Janik & Novack) has grown to include the insights of a team of attorneys and staff with a combined six centuries of experience. The firm has been recognized by Chambers USA, U.S. News & World Report and Best Lawyers®, The Best Lawyers in America©, and Corporate International.
James C. Prichard
Orlando, Florida
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