There’s Gold in Them (Digital) Hills, Published in New York Law Journal2022-06-16T22:43:56+00:00
02.08.2022 // NEWS, Press Releases, Publications
There’s Gold in Them (Digital) Hills, Published in New York Law Journal

Customer Relationship Management (CRM) continues to be the beating heart of Martech. In an article published on 2/8, Heather Oden provides insight into CRM options that allow firms to work smarter and provide better client service.

“Knowing the history of our work with a client and their needs helps us ensure we are the first call they make when they need our legal services,” said Heather. “We are constantly analyzing CRM options that help us work smarter, both in use of technology and as a part of our business culture. After all, it all boils down to the client relationship in the end.”

The article discusses Martech; CRM tools, marketing, social media management, and metrics. The modern customer will continue to demand more personalized service, and Martech can help ensure that a business has a clear understanding of what a client needs before they know they need it.

To read the story in full, click here.


Ball Janik LLP was founded in 1982 with six lawyers and a four-person support staff in Portland, Oregon. Since our firm’s inception, we have expanded our capabilities, our professionals, and geographic footprint. What started as a firm focused in real property and land use (known then as Ball Janik & Novack), has grown to include the insights of a team of 30-plus attorneys, with a combined six centuries of experience, and capabilities including Real Estate and Land Use, Construction Defect, Commercial Litigation, Insurance Recovery, Construction and Design, Employment, Finance and Corporate, Public Agencies and Schools, and Community Associations. With offices in Florida and Oregon, our regional growth has earned us a national reputation for upholding the rights of our clients.

Ball Janik LLP has been recognized by Chambers USA, U.S. News & World Report and Best Lawyers®, The Best Lawyers in America©, and Corporate International. Ball Janik LLP’s success and integrity have repeatedly made it one of “Oregon’s Most Admired Professional Firms,” according to the Portland Business Journal’s survey results of CEOs throughout the region.

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