There’s Gold in Them (Digital) Hills, Published in New York Law Journal2022-06-16T22:43:56+00:00
02.08.2022 // NEWS, Press Releases, Publications
There’s Gold in Them (Digital) Hills, Published in New York Law Journal

Customer Relationship Management (CRM) continues to be the beating heart of Martech. In an article published on 2/8, Heather Oden provides insight into CRM options that allow firms to work smarter and provide better client service.

“Knowing the history of our work with a client and their needs helps us ensure we are the first call they make when they need our legal services,” said Heather. “We are constantly analyzing CRM options that help us work smarter, both in use of technology and as a part of our business culture. After all, it all boils down to the client relationship in the end.”

The article discusses Martech; CRM tools, marketing, social media management, and metrics. The modern customer will continue to demand more personalized service, and Martech can help ensure that a business has a clear understanding of what a client needs before they know they need it.

To read the story in full, click here.


Ball Janik LLP is a Florida-based law firm offering construction law, construction defect, commercial litigation, insurance recovery, and real estate law to its local and national client base. Founded nearly half a century ago with six lawyers and a four-person support staff, the firm has expanded its capabilities, professionals, and geographic footprint. What began as a firm focused on real property and land use (known then as Ball Janik & Novack) has grown to include the insights of a team of attorneys and staff with a combined six centuries of experience. The firm has been recognized by Chambers USA, U.S. News & World Report and Best Lawyers®, The Best Lawyers in America©, and Corporate International.
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